Marketing (BTEC)

Course Overview

This new BTEC National in Marketing is a qualification that can be studied alongside other level 3 qualifications such as A levels or other BTEC Nationals as part of a larger programme of study.  We envisage that this course will sit nicely within a Business Programme or a Media Studies / Creative Courses programme.  It will attract UCAS points and are widely recognised by universities and employers. 

What will you study? Essentially, marketing is the process of communicating the value of a product or service to potential customers, in order to sell that product or service. It involves anticipating, managing and satisfying demand for products and services, and promoting an organization’s ability to do so to their target market.

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Entry Requirements

A minimum of five GCSEs (with two at grade 6, and three at grade 4.) 
GCSE English and Math at grade 5
Desired G-Score 5.0 or higher
A keen interest in current affairs is essential
 

Employability

Studying Marketing can enhance the employability of students.  We are developing links with several Marketing companies and Marketing departments within companies to establish work experience and guest speaker programmes.

Qualification
Course Outline

Components of Course
6 Mandatory modules:

  •          Module 1 – Investigating the Business Environment
  •          Module 3 -  Marketing Communications 
  •          Module 4 – Digital Communications 
  •          Module 5 – Market Research 

Plus, one extra additional module. 

Assessment
Your work will be assessed regularly throughout the course via directed study, class activities and major assessments at key times throughout the year. 

Coursework 100%
The first unit is set and externally marked by Pearson.  It is conducted under time controlled conditions.  The other 5 are assignments, set and marked internally. 

Students have to pass all elements. 

Examination 
No examinations but as mentioned above, one controlled assessment. 

Exam Board
Edexcel/Pearson
 

Student Portrait

Frequently Asked Questions

How does the college allocate places to students?

All applicants will be invited to attend an admissions interview. An offer of a place to study at Cadbury College is made subject to you meeting the College's standard entry grade requirements. If the number of applicants exceeds the number of places on offer a reserve list will be opened.

What are the costs to study at Cadbury College?

There are no tuition fees for 16-18 year olds. Students are asked to pay a £25 book deposit when they enrol at the college, however this is returned at the end of the two years of study when all books and resources have been returned to the college. Some subjects will offer field trips which may impose some additional costs, however these costs will be kept to a minimum and these field trips are not compulsory.

When does enrolment take place?

Enrolment takes place after GCSE Results are announced. It is usually at the end of August into the beginning of September, with all students being on timetable by the end of the first week of September. Further details about enrolment and a date/time for your individual appointment will be sent to you in a letter over the summer holiday. The enrolment appointment will take between 1 and 2 hours.

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