This new BTEC National in Marketing is a qualification that can be studied alongside other level 3 qualifications such as A levels or other BTEC Nationals as part of a larger programme of study. We envisage that this course will sit nicely within a Business Programme or a Media Studies / Creative Courses programme. It will attract UCAS points and are widely recognised by universities and employers.
What will you study? Essentially, marketing is the process of communicating the value of a product or service to potential customers, in order to sell that product or service. It involves anticipating, managing and satisfying demand for products and services, and promoting an organization’s ability to do so to their target market.
A minimum of five GCSEs (with two at grade 6, and three at grade 4).
GCSE English and math at grade 5.
Desired G-Score 5.0 or higher.
A keen interest in current affairs is essential.
Studying Marketing can enhance the employability of students. We are developing links with several Marketing companies and Marketing departments within companies to establish work experience and guest speaker programmes.
Components of Course
6 Mandatory modules:
- Module 1 – Investigating the Business Environment
- Module 3 - Marketing Communications
- Module 4 – Digital Communications
- Module 5 – Market Research
Plus, one extra additional module.
Your work will be assessed regularly throughout the course via directed study, class activities and major assessments at key times throughout the year.
The first unit is set and externally marked by Pearson. It is conducted under time controlled conditions. The other 5 are assignments, set and marked internally.
Students have to pass all elements.
No examinations but as mentioned above, one controlled assessment.